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Make marketing plan for Amazon Go for the following cities. The purpose of the plan is to do the market research and gather requirements, information whether openning Amazon Go is a good idea for that
Make marketing plan for establishing Amazon Go in Dubai only.
The purpose of the plan is to do the market research and gather requirements, information whether openning Amazon Go is a good idea Dubai or not. Research about multiple factors such as people of Dubai, their buying habbit, shopping behavior, their culture, lifestyle, economy, education, government, technology etc to derive information that affect following questions in different aspects. (see attached file for sample plan as reference if required)
Answer following questions with thorough details.
Question1: Executive summary for the plan
Question2: evaluate the pros and cons of the plan.
Question3: Write SWOT Analysis. Which includes following: (IMPORTANT SECTION)
- Internal Strengths and Weaknesses:
a. Company Strengths.
b. Company Weaknesses
- External Opportunities and Threats
- Competitive Situation:
a. Threats
b. Opportunities
- Opportunities for Weakness of Competition
Question4: Think, analyze and Include a timeline and a 5 year pro forma income statement. (sales forecast)
Question5: Write detail research information for Marketing Mix (IMPORTANT SECTION)
a. Product
b. Place
c. Price
d. Promotion
Question6: Write Evaluation and Control strategies for Amazon Go in Dubai considering following criteria:
a.Critical Assumptions
b. Monitoring Signals
c. Fatal Close Down Plan
d. Monitor Key Milestones.Report needs to be in APA format (provide references), and contain ZERO plagiarism and accurate information. Please write precise, to the point details for each section.
Total number of pages needs to be 10 excluding title page. Please add infographic where applicable.
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************ Company ********** ****** *** * ****** ***** **** and *** easily **** ****** to the ************* ****** ** ****** ****** ** ******* *** ****** customer centric ******** that are * ********* ** succeeding ** *** ******* ******* ****** **** ******** *** ************ ** **** *********** ******* ***** suppliers ***** ***** ******* *** local *********** ****** ****** ********* ** ***** which result **** *** global shipping ******* **** allows the company ** ***** products ***** than *** ************ Amazon ** ****** clients **** ** *********** ** enjoy ******** and **** ************ ****** *** * ******* ** ****** ***** brands which ***** ** ********** in *** ************* ******* The company **** has strong financial ************ to ***** *** Amazon ** ***** in Dubai to *** consumer’s ******* Company Weaknesses1 Amazon *** * tendency ** ********* *********** on ********** ***** is ****** ** delay *** breakeven ***** ** Dubai *** ***** ** *** ****** ****** **** *** ****** 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from *** over *** ***** working ***** ****** ** ** **** ***** for ********** international ******** ***** is **** ****** ** ******* the new shopping ******* ******* ** ****** Go ***** to its ******** ********** ****** ** is ****** ** ******* **** ********** ******* ** Dubai that are ***** ** ******* ************* *********** ********* strategic ******** ***** ** one ** *** ***** international ***** *** ******** point which **** ***** ****** ** ** **** easy ****** ** *** international ****** ****** *** use *** ***** ** ***** ** * springboard ** ******** **** the ****** **** *** ***** markets7 ****** ** ** **** ** *********** *** Amazon ** **** ******* * *** ******** ****** ** *** world *** *********** *********** ******** ***** is * *********** threat from retail outlets that **** ******** **** **** *** ******* *** *** critical ********* ***** *** ******* established local ********* that *** ***** * *********** ***** **** compared to ******* The market ***** ****** ****** ***** meals 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*** ******* staff that **** ******* *** products ** ********* clients ****** ********** ****** **** ***** the ********* to shop ****** ******* ** ************* on * ******** *** ********* ******** **** also **** ****** *** *** ******* ** *** ****** ************* ********* that find *** *** ***** ******* ********** will ******* it ** their home country ****** *** *** ********** ********** ************ ******* **** ****** ******* *** ***** ** terms ** sales ****** ** *** ******* ***** Lowering prices on *********** **** ***** *** ********* ** *** the ******** experience while ****** ** **** ********* ** *** ***** promotion[6] The ********* ********* plan is ** ********* *** store ** billboards *** ***** ******** *** store will **** use ****** ***** for ********* *** social ***** ***** **** **** ***** *** ********* on ******* and using *** store ****** ** **** **** ********* its ******** ** ***** ****** avenues **** the ******* It is ********* to ******* *** *** ***** ** ****** ***** ** ***** ***** **** *** **** likely ** ******* *** *** ideaPart ** ********** *** Control Strategiesa Critical Assumptions· ***** is ** ************* ****** base ***** to *** *** ****** **** It ** **** ******* that *** people will ******* *** *** ***** concept without **** resistance· ******* assumption ** **** ****** ** Dubai *** Amazon accounts ***** **** ********** the *** product acceptance· *** ***** assumption is that ***** **** ** **** ******** ********* **** **** ****** ********* ** allow *** ****** ** ****** ****** ******** ********** ********* It **** ** necessary ** monitor *** ***** ****** *** profit ******* ** ***** *** *** ********* ************* It will **** ** ***** ** ***** *** ******** ************ ***** through ********* Each ******* will ** ******** ** ***** ** popularity ** help ****** ** ********* **** ** ****** to ****** ***** ***** **** ****** ****** ** **** ***** the **** of *** ***** and ***** that have * more than *** decline ** ***** **** be discontinued· ** the ****** ****** for *** ******* fails ** **** **** *** ** the ********* ***** in *** ***** quarter it **** ** ******* to ***** **** *** ******* *** ***** **** **** ***** down if *** ******* fails to **** ******* in the ***** three yearsd ******* *** Milestones· *** first key ********* ** *** timely launch ** the ******* *** **** milestone ** ************* ** the first *** ******** ******* ********* **** ** opening * new ***** ** ***** in ****** *** sales ****** ***** ** store ** * ************* ******* A ***** Backes * ****** *** amazon go ******** ************ ************ and ************** Journal ** ******** ***** ********** ****** Melville * ******** ** ***** ****** ** ** About ******** Not ******* ******** ****** ********** **************************************************************************************** Pasquarelli * ********* 5 ***** **** ****** ** ***** *** *** ****** of Retail ******** Available: ******************************************************************* 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