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QUESTION

Management

Based on the above articles about IDEO, and the video , what do you feel is the “value add” that they bring to the business world?  Why is such a force needed in business these days?  What action is your company taking to drive innovation and research?

(The company i selected is Cummins.)

Video: https://www.youtube.com/watch?v=GYkb6vfKMI4

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keter12
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