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QUESTION

Management is happy with the operational work you have done and with your support of their strategic investigation of the situation and trends over time through the data warehouse. But they have heard

Management is happy with the operational work you have done and with your support of their strategic investigation of the situation and trends over time through the data warehouse. But they have heard that new techniques called analytics (or even "big data") can be used to find unexpected gems in all of the data that they have been collecting, whether or not it is structured.

Are there kinds of behavior (e.g., by customers or products or their own systems) that might be valuable to be able to predict? What are they? What data (either internal sources described in the materials or external data sources available for free or purchase) might help make these predictions? What tools would you use for management of the data, for statistical analysis, or for visualization? Why is it appropriate to meet the organization's needs?

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