Management3070 case

3) Bristol Jones is the owner of a women's shoe store in Wainscot, PA. Her store has been extremely successful selling high-end shoes to the adult market in Wainscot. Management is looking to grow revenues and is considering offering men's shoes as well. What is your advice to Ms. Jones that she consider before taking on this new product line?

Hint: she need to Conduct Environment analysis (Explain), know customers