Many current well-known advertising campaigns are marked by irony and quirky, self-referential attempts at humor with a wink.

Many current well-known advertising campaigns are marked by irony and quirky, self-referential attempts at humor with a wink. Select three prominent ads from television, radio, or the Internet, and analyze the content and themes used in the ads to communicate the brands. For each, answer the following questions. Does the theme rely on high fashion, comedy, patriotism, or pop-culture trends? How well does the ad communicate the value of the brand? In what way is the ad a product of the times in which we live?