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QUESTION

Map out the segmentation of the Commercial Aircraft Market Map and choose the market segment that Boeing should select for their new Dreamliner

  1. Map out the segmentation of the Commercial Aircraft Market Map and choose the market segment that Boeing should select for their new Dreamliner aircraft
  2. Does the Dreamliner offer a "Sustainable Value Proposition backed up by compelling evidence? Lay out the details in this class discussion.
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