Marcia Martinez is a cost accountant for Ascend Inc. Marcus Todd, vice president of marketing, has asked Marcia to meet with representatives of...

Marcia Martinez is a cost accountant for Ascend Inc. Marcus Todd, vice president of marketing, has asked Marcia to meet with representatives of Ascend's major competition to discuss product cost data. Marcus indicates that the sharing of these data will enable Ascend to determine a fair and equitable price for its products.

Would it be ethical for Marcia to attend the meeting and share the relevant cost data?