Market Analysis/Intellectual Property

Market Analysis

Identify three sources of data for your market research about your business idea and the industry.  How do you know there is a sufficient demand for your product or service?  Respond to at least two of your classmates’ postings and suggest other sources for their market research.  300 words. at least one scholarly source.  Business Idea is flight school and industry is aviation.

Intellectual Property

As you continue to screen venture opportunities, is intellectual property an element to be included in the venture screening process?  Why?  Provide a rationale for your position.  Respond to at least two of your classmates’ postings.  300 words and at least one scholarly source