Market Research Ghana, Accra House Development Create Script for a presentation talking about the following: Market Mix: Extensive discussion of Place, Logistics, Distribution, Promotion/Marketing St

Market Research

Ghana, Accra: House Development 

Create Script for a presentation talking about the following:

• Market Mix: Extensive discussion of Place, Logistics, Distribution, Promotion/Marketing Strategy
• Market Segmentation/Targeting: discussion of geographic, demographic, psychographic, benefit, and volume characteristics. Your segments should include combinations of the fore mentioned elements.
• As per your segmentation research: WHO ARE YOUR CUSTOMERS? What are they like? Name the segments/targets. Be creative in describing them. Consider identifying 6-10 segments/targets.