Market Research Report: Introduction Take on the role of a market researcher, working for an existing company of your choice (you will use the same...

Market Research Report: Introduction

Take on the role of a market researcher, working for an existing company of your choice (you will use the same company for the entire project). You will conduct primary research based upon a "problem" or "objective" that you perceive within the organization. For instance, a problem might be that a newly introduced product is not producing the projected sales figures. Begin the Market Research Report with an introduction, including research into the company background and objectives for your research study. Unit VI will continue this report with a discussion around the methodology you will use in your research study.  Analyze the results of the primary research, and finally, interpret the results into final conclusions and recommendations.

For this Market Research Report, you will introduce the company, the product line(s), and the problem or objective that you are attempting to research. Discuss who you will be surveying (sampling). As a reminder, you should be using an existing, real-life company with a research problem based upon your perception.