marketing

1.Early in the course, we used Patricia Kaas videos as well as a series of marketing videos related to KitKat candy bars.  Explain what I was trying to get students to understand by contrasting these two presentations. 

2. Regarding “market structure,” from Chapter 18, explain the differences among the terms “Market Leader, Market Challenger, Market Follower, and Market Nicher (Niche Marketer)”.  Give examples, but do not use the soft drink industry, which we used in class.