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QUESTION
Market Tracking
- For the television and radio marketing campaign:
- What is one metric that Digital worldwide can use to measure the success of this marketing campaign?
- Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
- For the online marketing campaign:
- What is one metric that Digital worldwide can use to measure the success of this marketing campaign?
- Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
