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QUESTION

Marketing 3

 two paragraph APA Style Format

What are two specific ways marketing research helps a company know and understand its product’s customers?

Consider the following ideas to include in your answer:

  • What is the difference between primary and secondary research?
  • What is quantitative and qualitative research?
  • How does research help identify a customer’s buying behaviors?
  • How does the brand promise create customer satisfaction?
  • What are customer demographics and psychographics?
  • What is marketing STP/D?
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