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Marketing
3 page executive report that analyzes target market segments, evaluates the effectiveness of a marketing strategy, and recommends an alternative strategy for Honda Accord
•Analyze the target market segments in relation to the product. ◦Identify the market segments (at least 2) you believe would be effective to target for the product.
◦Explain how the product serves the wants and needs of each target segment.
◦Evaluate the growth potential of the product within each target segment.
•Evaluate the effectiveness of the company's current marketing strategy being used within each target segment. ◦Provide examples of how the strategy is and is not effective.
Based on your analysis, recommend an alternative strategy that would better position the product for each target segment. ◦Explain the types of challenges the company is likely to face in trying to reposition the product and change customers' perceptions of the product.
◦Explain the importance of branding/positioning in an effective marketing strategy.
•Support your recommendations with marketing theories, models, or principles.
