Marketing Help

Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches.  What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?  

Note: Please review my expectations for the assignment.  I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format.  Deliverable length is a minimum of 2 body pages.