Waiting for answer This question has not been answered yet. You can hire a professional tutor to get the answer.

QUESTION

Marketing Mgt 1

Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.

Show more
LEARN MORE EFFECTIVELY AND GET BETTER GRADES!
Ask a Question