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Marketing Mix Strategy (my firm that I chose was Capital Resort Group ) (It's a time share) Recommend a different marketing mix strategy for each of
Marketing Mix Strategy (my firm that I chose was Capital Resort Group ) (It's a time share)
- Recommend a different marketing mix strategy for each of the segments discussed in the STDP section above (see pages 53-56 and 195-196 in the textbook).
- Follow this format:
Segment 1 (name the segment):
Product strategy: ________________________________________________
Promotion strategy: ______________________________________________
Price strategy: __________________________________________________
Place (distribution) strategy: _______________________________________ Segment 2 (name the segment):
Product strategy: ________________________________________________
Promotion strategy: ______________________________________________
Price strategy: __________________________________________________
Place (distribution) strategy: _______________________________________ Segment 3 (name the segment):
Product strategy: ________________________________________________
Promotion strategy: ______________________________________________
Price strategy: __________________________________________________
Place (distribution) strategy: _______________________________________
