marketing package

Instructions:

In this unit, you become the sole owner of a healthcare organization. You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit is to develop a marketing package that promotes your healthcare organization.By the end of this unit; you will become the subject matter expert on developing and deploying a marketing strategy for a healthcare organization.

●Submit your marketing package as one (1) Word document.

To do this, you will need to use Page Break and copy/paste functions. Failure to submit your marketing package into one (1) document may result in a grade reduction.

Your final submission must include each of the following:

●Professional letter from you to the local Chamber of Commerce introducing your new healthcare organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote.

●Identify the5 P’s of healthcare marketing in your organization

●Create mission and vision statements

●Develop codes of professional conduct which support social responsibility in your select healthcare field ●Record a 30-second radio announcement (using a free online voice recorder such as vocaroo.com).

You will provide the audio link to your instructor on a separate page in your marketing package.

●Design a print advertisement (e.g. billboard, bus, newspaper, etc.).You will provide the print advertisement that you create on separate page in your marketing package.

●All materials in your marketing package must be completely original. Copying and pasting work from other sources for this assignment is strictly prohibited. Remember, you are developing a marketing package for your own healthcare organization; make it unique.

●Although the use of APA formatting is not required or this assignment, proper grammar, spelling, and punctuation are expected.