Marketing Plan Outline

Directions: For this assignment, you will create an outline of a marketing proposal to launch a new product. The outline must consist of a brief introduction and conclusion, and must provide an explanation of each of the 4 P’s, as well as considerations for the variables of which you have no control, yet have an awareness of with regards to your product. The Outline should run between 1 to 2 pages and length and follow a general outline format.

I. Introduction

II. Considerations for the things you can control (Marketing Mix, 4 P's). You will need to provide an explanation for each of the 4 P's:  • Product  • Place  • Promotion  • Price

III. Identify the things you cannot control. Provide an explanation for each of the following:  • Social or Cultural Environment  • Legal, Political, and Regulatory Environment  • Economic Environment  • Technological Environment  • Competitive Environment

IV. Conclusion