marketing review questions

answer questions

1.    Describe the possible barriers to entry and exit for (a) a group of nurse practitioners who practice in primary care wanting to establish their own independent office to care for patients with primary care medical needs, (b) a pharmaceutical company considering offering a new drug for the treatment of renal disease, and (c) and entrepreneur waiting to establish a mobile-based physician consult service for minor medical problems.

2.    What environmental factors would you suggest account for (a) in-company clinics that deal with the employee medical problems such as the one established by Toyota (from the text), and (b) the success of after-hours clinics and urgent -care facilities in many metropolitan areas?

3.    A primary care medical group has a list of patients who had once used the group on a regular basis as their primary source of care.  However, scanning their records, these patients had not been in for an appointment in the past 2 years.  The senior partner wants to send them an informational flyer about the practice and a refrigerator magnet that has the group's telephone number and after-hours service number.  As the marketing director for the practice evaluate this approach in light of the HIPAA regulations.  Can it be implemented, why or why not?