Marketing's Effects on Society Considering the society we live in today, is marketing good or bad for our society? Discuss your opinion on this topic. Be sure to also define Marketing and explain the

Marketing's Effects on Society

Considering the society we live in today, is marketing good or bad for our society? Discuss your opinion on this topic.

Be sure to also define Marketing and explain the role it plays in business strategy overall.

In addition, find two articles: one that supports your argument and one that does not.

Submission Instructions:

• The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
• The paper is to be 2 pages in length double-spaced, current APA style, excluding the title, and references page.
• Incorporate a minimum of 2 current references (published within last five years) scholarly journal articles or journals and magazines (Wall Street Journal or the New York Times; Wikipedia will not be accepted) within your work.
• You must include a web link or URL so that I can access the articles online.
• Use the Library E-researchLinks to an external site. to find these articles.
• This assignment will be assessed through Turnitin.

Book:

Read

• Marketing, 16th edition, by Kerin & Hartley; McGraw-Hill Irwin, 2023.
  • Chapter 1: Creating Customer Relationships and Value through Marketing
  • Chapter 2: Developing Successful Organizational and Marketing Strategies
  • Appendix A: Building an Effective Marketing Plan
  • Chapter 3: Scanning the Marketing Environment
  • Chapter 4: Ethical and Social Responsibility for Sustainable Marketing