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QUESTION
Marketing: Service communication challenges, results-based pricing and complementary pricing.
- One of the major approaches to overcoming service communication challenges is to manage service promises. Select a service industry and explain what strategies a company in that industry would use to manage its service promises to match service promises with delivery?
- List three groups of service providers that typically use results-based pricing.
- Describe the three strategies associated with the complementary pricing of a service.
