Marketing strategy undertakes three major directions, which can be summarized in three Ds: Digital, Data-Rich, and Developing Markets.

Marketing strategy undertakes three major directions, which can be summarized in three Ds: Digital, Data-Rich, and Developing Markets. answer the following question

• How do specific business functions contribute to firm performance in a digital world?
• Which digital strategies are effective in creating a sustainable competitive advantage?
• What is the role of new business models, such as digital platforms?