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Marketing The read article, "Best of Multimedia: Marketing Myopia in 120 Seconds"

Marketing

The read article, "Best of Multimedia: Marketing Myopia in 120 Seconds" http://www.strategy-business.com/blog/Best-of-Multimedia-Marketing-Myopia-in-120-Seconds?gko=70a85," which provides a great two-minute video on the topic.

Describe how this relates to organizational strategy, mission and marketing strategy. Give specific examples.

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