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QUESTION
Match the appropriate statement to the term. Each term should only be used once.
Match the appropriate statement to the term. Each term should only be used once.
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Refers to a strategy of mass marketing.
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The process of dividing a market into concentrated and differentiated markets.
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Hospitals, churches, and schools are examples of this market.
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_____ is the process of grouping customers into market segments according to what is sought from the product.
