MBA 540 Module One Journal Guidelines and RubricScenario You have been appointed as the Director of Strategic Planning for a Fortune Global 500 company of your choice. To prepare for this role, you ne

MBA 540 Module One Journal Guidelines and RubricScenario

You have been appointed as the Director of Strategic Planning for a Fortune Global 500 company of your choice. To prepare for this role, you need to conduct research on the company to understand its business model and customer base. Your goal is to develop strategic recommendations that can help the company improve its market share or increase revenue. To do this, you will examine the company’s vision and long-term strategic goals and identify any obstacles that may prevent the company from reaching these goals.

Prompt

First, choose a Fortune Global 500 company from the following list.

• Sanofi S.A.
• Total SE
• Deutsche Bank AG
• Toyota Motor Corp.
• Randstad N.V.
• Comcast Corp.
• Airbus SE
• United Parcel Service Inc.

Use the Company & Industry Information section of the MBA Library Research Guide the company’s website, and other resources to learn more about your chosen company.

Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric criteria:

• Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
• Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
• Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
• Explain how this obstacle might impact its revenue or market share.

What to Submit

Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.