Answered You can buy a ready-made answer or pick a professional tutor to order an original one.

QUESTION

MBA560 Module 1 Quiz Latest (2016) Score 100%

Question

1. Which of the following is the main focus of a sales driven organization? (Points : 1)

Creating and delivering customer value.

Maximizing the profit generated.

Increasing market share and volumes.

Converting the marketing efforts to profits.

Question 2.2. Which of the following observations is true about the market driven approach to marketplace? (Points : 1)

This kind of organization embraces marketing to excess.

This approach is adopted by high-risk taking companies.

This approach is not suited for consumer goods manufacturers.

This kind of organization can quickly respond to changes in the marketplace.

Question 3.3. __________ driven approach is an aggressive, push-the-catalogue approach to marketing. (Points : 1)

Technology

Sales

Marketing

Customer

Question 4.4. A few customers cost more to serve than the revenues they generate. Identify the most appropriate way to handle these customers. (Points : 1)

Attempt to turn away the unprofitable customers.

Provide services at a discounted rate to these customers.

Avail preferential treatment to these customers.

Design specific marketing messages for these customers.

Question 5.5. According to the text, organizations can become customer-oriented by: (Points : 1)

distributing information on all important buying influences only among marketing department personnel and brand managers.

making strategic and tactical decisions interfunctionally and interdivisionally.

spending large sums of money in research and development.

introducing line extensions rather than creating new products.

Question 6.6. Which of the following is highest in the hierarchy of planning? (Points : 1)

Corporate strategic planning

Group or sector planning

SBU planning

Annual marketing plan

Question 7.7. __________ capabilities allow marketers to potentially locate customers when they are geographically proximate to a retail outlet.(Points : 1)

Global positioning

Multimedia

Storage

Networking

Question 8.8. __________ refers to the present value of a stream of revenue that can be produced by a customer. (Points : 1)

Net present value

Actual customer value

Market potential

Lifetime customer value

Question 9.9. Product-focused organizational structure is not suited for: (Points : 1)

business-to-business products.

retail products.

consumer durables.

internationally focused products.

Question 10.10. The interactions that a customer has with a company are termed: (Points : 1)

experiences.

elucidations.

relationships.

solutions.

Question 11.11. Which of the following is a characteristic of a good objective statement? (Points : 1)

It should assign individual responsibility.

It should be defined in the qualitative terms.

It should not be too challenging.

It should be stated in measurable terms.

Question 12.12. When competitive advantage is cost- or price-based, it is necessary to know the __________ to be sure that you can compete on this basis by matching price cuts. (Points : 1)

cost of raw materials

economic conditions

inflation rates

competitor's costs

Question 13.13. When marketing managers consider the alternative differentiation possibilities and determine what differential advantages are to be emphasized and communicated to the target customer, they are engaging in: (Points : 1)

brand equity.

brand positioning.

product positioning.

product development.

Question 14.14. The __________ communicates the reasons to buy a product/ service to a specific customer group. (Points : 1)

mission

core strategy

marketing mix

objective

Question 15.15. The __________ is the criterion by which the success or failure of the strategy is measured. (Points : 1)

customer targets

competitor targets

objective

marketing mix

Question 16.16. The value of a brand name in communicating quality or other aspects of the product is called: (Points : 1)

value equity.

brand equity.

brand position.

strategic value.

Question 17.17. Which of the following explains stretching out the life cycle? (Points : 1)

Increasing the duration of the present stage of the PLC.

Using the strategies of the previous stage in the next stage.

Looking ahead to the next stage and planning changes in the product.

Using the strategies of the decline stage in the growth stage.

Question 18.18. Which of the following statements is true regarding the maturity stage of the product life cycle? (Points : 1)

During this stage, the market grows rapidly.

Usually, competition is most intense in this phase.

Many new competitors enter the market.

This stage comes after the introduction stage.

Question 19.19. Which of the following statements is true about the decline stage of the product life cycle? (Points : 1)

During this stage, the market grows rapidly.

Many new competitors enter the market.

Usually, competition is most intense in this phase.

Product category sales decrease at this stage.

Question 20.20. In the growth stage of the product life cycle, the riskiest move by a follower is to: (Points : 1)

imitate the leader by developing "me-too" products.

leapfrog the competition.

exit quickly and invest in some other product with long-term potential.

fortify its position as number two or three.

Show more
  • @
  • 177 orders completed
ANSWER

Tutor has posted answer for $15.00. See answer's preview

$15.00

*********

* ***** of the ********* ** *** **** ***** ** * ***** ****** organization? ******* : ***

Creating *** delivering ******** ******

Maximizing the profit **********

********** ****** ***** *** volumes

********** *** ********* efforts ** ********

******** ** ***** ** *** ********* ************ is **** about *** ****** ****** ******** ** ************ ******* * ***

**** **** of ************ ******** ********* ** *******

**** ******** ** ******* by ********* taking **********

This approach ** *** suited for ******** ***** **************

**** **** ** ************ *** ******* respond ** changes ** *** ************

******** ** ********** driven approach is an aggressive ****************** ******** ** ********* ******* * ***

Technology

******

**********

*********

******** 44 * *** ********* cost more to ***** than *** revenues **** ******** Identify *** most *********** *** ** ****** these ********* ******* : 1)

Attempt ** **** **** the unprofitable **********

Provide ******** at * discounted rate ** ***** **********

Avail ************ ********* ** ***** **********

****** ******** ********* messages *** ***** **********

Question 55 ********* ** *** text ************* can ****** ***************** *** ******* : ***

distributing *********** ** *** ********* ****** influences **** ***** ********* department personnel *** brand managers

making strategic and ******** ********* interfunctionally *** ******************

******** ***** **** of ***** in research *** ************

introducing line ********** rather than creating *** *********

******** 66 ***** ** the ********* ** ******* ** *** ********* of ********* (Points : ***

Corporate ********* planning

Group or sector *********

SBU *********

****** ********* *****

******** ** ********** ************ allow ********* ** *********** locate ********* when **** are geographically ********* ** * retail ************* : ***

****** ************

Multimedia

********

***********

******** ** ********** ****** ** *** present ***** ** a stream ** ******* **** can ** ******** ** * ******** ******* : ***

*** ******* value

****** ******** value

Market **********

******** ******** value

******** ** *************** ************** ********* ** *** ****** **** (Points * ***

business-to-business *********

****** *********

consumer *********

internationally ******* *********

******** **** *** interactions that * ******** *** **** * ******* *** ******* ******* : ***

experiences

*************

**************

**********

******** 1111 Which ** *** ********* ** a characteristic ** * **** ********* ********** ******* * ***

It ****** ****** individual ***************

** ****** be defined ** *** qualitative terms

** should *** ** *** ************

** ****** be ****** in ********** ******

******** **** **** *********** ********* ** ***** ** *********** ** ** ********* to **** *** ********** ** be **** **** you can ******* on this basis ** ******** price **** ******* : ***

**** of *** materials

******** ***********

inflation ******

**************** ******

Question 1313 When ********* ******** consider the *********** *************** ************* and ********* **** ************ ********** *** to ** ********** and ************ ** *** ****** ******** **** are ******** *** (Points : ***

***** *******

brand positioning

******* positioning

******* ************

******** 1414 *** ********** communicates the ******* to *** a product/ ******* ** * ******** ******** ***** ******* * 1)

********

core strategy

********* ****

objective

Question **** *** ********** ** the ********* ** ***** *** success ** failure of *** ******** ** ******** (Points * 1)

******** ********

********** ********

**********

********* mix

******** **** The value of a ***** **** ** communicating quality ** ***** aspects ** *** ******* ** ******* ******* : ***

***** equity

***** equity

brand *********

strategic ******

Question **** ***** of the following explains stretching out the **** ****** ******* * ***

********** the ******** ** *** ******* ***** of *** ****

***** *** strategies ** *** ******** ***** ** *** **** ******

Looking ahead to *** next ***** *** ******** ******* ** *** product

Using *** strategies ** the ******* stage in *** ****** ******

******** 1818 ***** ** *** following ********** ** **** ********* *** ******** ***** ** *** product **** ****** ******* * ***

****** this ***** *** market ***** ********

******* *********** ** **** ******* in **** phase

Many *** *********** enter *** *******

**** ***** comes after *** ************ ******

******** **** ***** ** *** ********* ********** is **** ***** *** decline ***** ** *** ******* **** ****** ******* * ***

****** **** ***** *** ****** ***** ********

**** *** *********** ***** the *******

******* *********** ** most intense ** **** ******

******* category ***** decrease at this stage

******** **** In *** ****** ***** of the product **** ***** *** ******** **** ** * ******** is *** ******* * 1)

******* *** ****** ** ********** ****************** products

******** *** competition

**** quickly *** ****** ** some ***** ******* **** ********* **********

******* *** position as ****** *** or *****

Click here to download attached files: mba560 module 1 quiz 2016 october.docx
or Buy custom answer
LEARN MORE EFFECTIVELY AND GET BETTER GRADES!
Ask a Question