MEWK6

Discussion 75-150 words

Are some products too dangerous to be marketed in any circumstance?  What regulations, if any, would you place on marketing cigarettes?  Handguns? Prescription drugs?

As a starting point, refer to The American Marketing Association’s Statement of Ethics, found at www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx which provides guidelines for marketing products.

This code of ethics can be used to locate other codes and regulations that may address this issue.

Assignment

Research the case Pelman v. McDonald’s in which it was alleged that McDonald’s was partially responsible for the health problems associated with the obesity of children who eat MacDonald’s fast food.

Write a 2-3 page, APA style paper addressing the above issues while answering the following:

Should MacDonald’s and other fast-food restaurants be judged negligent for selling dangerous products, failing to warn consumers of the dangers of a high-fat diet, and deceptive advertising?

Some websites to look at regarding the McDonald’s obesity case:

•U.S. judge dismisses obesity suit vs. McDonald’s: http://money.cnn.com/2003/01/22/news/companies/mcdonalds/index.htm

•U.S. District Court Southern District of New York Opinion: http://www.nysd.uscourts.gov/courtweb/pdf/D02NYSC/03-07166.PDF

•Food Fight: Obesity Raises Difficult Marketing Questions: http://knowledge.wharton.upenn.edu/article.cfm?articleid=1149&CFID=2756464&CFTOKEN=80757050

Provide 3-5 APA style references both inline and at the end of the paper to support your analysis. Please write in 3rd person.

Note: This is your opportunity to demonstrate your knowledge of the week’s theory linked to personal opinion and outside evidence.