MGMT 3208 Channel and Retail Marketing My Company Essay 1. Channel and Retail Marketing My Company Final Essay Project Direction You have been...

MGMT 3208 Channel and Retail Marketing

My Company Essay

1. Channel and Retail Marketing My Company Final Essay Project Direction

You have been learning about the dynamics of channel and retail marketing and the value various strategies, models and techniques generate for products or services as they are sold through various retail channels to the end user. Now, we want to focus on the application of channel and retail strategies to both the real world and your company channel and retail marketing situations specifically. This final essay project focuses on the application of the elements in the course, which you found to be useful for your company or products. Or you can project it an assume you are in a retail business.

The first objective of the essay project is, to help you discover how different channel and retail strategic elements fit together to develop practical solutions in the real world.

The second objective of the essay project is to help you apply the learning from the course in your company, while improving your overall channel and retail marketing activities.

You need to identify three specific channels and retail marketing tools, techniques or approaches that you've learned in this MGMT 3208 course. Then using the format below, develop the information to create your final essay project.

2. Final Essay Project

The following format should be used to develop your final essay project to be handed in on or before (Insert date).

A. Background

The objective of your essay is to recommend three things your company can use to manage their channel and retail marketing while adding value to increase sales.

You need to start by developing a summary of the key information you will use to support your recommendation. What is the situation? What information has been developed?

The timeframe to consider should be the next 12 to 18 months. This will allow you to focus your objectives, and strategies in the near-term.

B. Recommendation

In this section identify your recommendation of what they should do.

Rationale

Develop a brief rationale covering each of the three different rationale points that support your recommendation.

C. First Channel and Retail Marketing Element Analysis

1. Element Selection

In the opening paragraph for this section identify the channel and retail marketing element you have selected. Then add your rational.

a) Rationale: Provide three different points of rationale that support why you selected this particular channel and retail marketing element for the essay.

2. Objective

Develop the objective of what you will do, to apply the channel and retail marketing element selected, to your product or service. Add additional objectives for departments or channel members, that will be necessary to apply the channel and retail marketing element you have identified.

3. Strategy

Cover the strategies that support the activities or how you will carry out elements, to achieve your objective(s). Remember, if you've identified departmental or channel member objectives you need to separate them out and have specific strategies for each one of their objective(s).

4. Summary of element

Summarize the first element you've analyzed to provide closure, before you move to the next section.

D. Second Channel and Retail Marketing Element Analysis

Repeat the format shown for the first channel and retail marketing element, for the second channel and retail marketing element you selected. This means they should use the breakouts provided for the first channel and retail marketing element of: 1. Element Selected; a) Rationale; 2. Objective; 3. Strategy; and 4. Summary of Element.

E. Third Channel and Retail Marketing Element Analysis

Repeat the format shown for the first channel and retail marketing element, for the third channel and retail marketing element you selected. This means they should use the breakouts provided for the first channel and retail marketing element of: 1. Element Selected; a) Rationale; 2. Objective; 3. Strategy; 4. Summary of Element.

F. Value Projections.

For this section project the value the 3 elements, you set up previously, will generate in the next 12 to 18 months

For this section you need to identify the business elements that will be impacted. For example, will channel members be more motivated, will new retail strategies add value or what else you have learned in this course that will impact the three elements you note above and add value to your products and services.

G. Channel and Retail Marketing Essay Summary

Provide a final summary that covers how you believe the channel and retail marketing elements you outlined above, will improve your business. This is two or three paragraphs to set out what you have detailed above.

Overall Summary

At the end of completing this project you will have identified three channel and retail marketing elements that you have learned in the course and be able to apply each one, to improve your revenues, volumes and profits in your company.