MGT 465 Week 2 DQ 2

This file of MGT 465 Week 2 Discussion Question 2 contains:

Explain the effectiveness of using break-even analysis in your marketing plan. Brainstorm within your Learning Team and determine the advantages and disadvantages of the following strategies: value pricing, key stoning, cost-plus, penetration strategy, skimming strategy for a small business. Each student should post their thoughts on pricing theory after the team discussion.