MHA626 Strategic Planning & Marketing in Health Care

Week 6 Discussion

Ethical and Legal Issues Surrounding Social Media and Marketing

This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness.

 Based on your chosen HCO, how would you implement the use of social media (e.g., Facebook, Twitter, Linkedin, Myspace, YouTube, and other platforms) into your marketing plan?

Lastly, based on HIPAA policies, what legal and ethical issues need to be considered when implementing social media as a marketing tool?

Stevens, R., & Silver, L. S. (2015). Strategic planning and marketing in healthcare organizations. San Diego, CA: Bridgepoint Education, Inc.