Milestone 2

ASSIGNMENT DUE MONDAY 2/13/17 @ 5:00 PM Eastern Standard Time (US – New York – Time Zone)

Part I: Strengths and Weaknesses

For the market domain (light rail transportation):

• Identifyand assess at least four, but no more than eight, of each of the following:
  • Strengths that may affect new business activities or offerings
  • Weaknesses that may affect new business activities or offerings
  • Opportunities that may affect new business activities or offerings
  • Threats that may affect new business activities or offerings.

• Identify emerging consumer trends and explain how they impact branding and success of your new product or service.
• Analyze how perceived ethics violations might affect branding and success.
• Assess how all of the SWOT and ethics factors affect branding and operations within the organization.

Part II: Core Competencies

•  Identifying and explaining three to five core competencies for the market domain (light rail transportation).
• Explain how and why they are not easily duplicable by the competition. Explain how these core competencies dovetail with your new product or service offering.
• Which competency or competencies will the new business offering benefit and why?
• What strategic implications will/could this have on the new offering?

Guidelines for Submission: Utilize double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. It should be 8–10 pages in length and follow APA formatting requirements.

ASSIGNMENT DUE MONDAY 2/13/17 @ 5:00 PM Eastern Standard Time (US – New York – Time Zone)