MKG 350

Option #1: Integrated Marketing Campaign in the US

Choose one company from one of the following categories:

• Automobile Manufacturer (i.e. Nissan, Volkswagen, GMC, etc.)
• Department Store (JC Penney, Target, Walmart, etc.)
• Fast food restaurants (McDonalds, Burger King, Sonic, etc.)
• Bank (USAA, Compass Bank, Wells Fargo, etc.)
• Airlines (American Airlines, Southwest, United Airlines, etc.)
• Technology (Microsoft, Apple, Google, etc.)
• Travel sites (Expedia, Orbitz, Priceline, etc.)

Visit the company’s website and various social media platforms. In a 3- to 4-page paper, analyze how the company successfully integrated its advertising on social media. You are required to address all of the following:

• What messages are presented in four different advertising campaigns such as the Internet, Facebook, Twitter, and/or television? How are they different or similar?
• What is the slogan used in the advertisement?
• Is the company successful in persuading you to buy or patronize its products or services? Why or why not?
• What do you think is the most effective advertising campaign?
• Is the company successful in integrating its advertising and social media strategies?

Your paper should adhere to these standards:

• Be 3-4 pages in length, not including the title or reference pages
• Integrate concepts from the readings and module content
• Include at least three academic references to support your work, including one peer-reviewed article preferably from the CSU-Global library
• Follow the CSU-Global Guide to Writing and APA Requirements

A grading rubric in the Module 1 folder and an electronic resource guide have been developed to support your efforts.