MKG 400 CT

Option #2: PEST Analysis

International marketers experience expanded levels of uncertainty as they not only deal with the uncontrollable elements of their own country but also with those of another country. Keeping this in mind, discuss how compiling a PEST Analysis would aide an international marketer. Review the components of a PEST as you discuss how changes in the uncontrollable external environment affects the international marketer.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) Additionally, the www.wto.org website will provide valuable insight.

Your paper should be 1-2 pages in length and conform to CSU-Global Guide to Writing and APA Requirements. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.