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MKG 400 CT (6)
Option #2: Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries
Prepare a paper analysis looking at ethics comparatively speaking looking at the situations presented in this case. Minimally, address the following questions:
- Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situations described.
- Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior?
- Should the U.S. government support U.S. tobacco company interests abroad?
- Should a company be forced to stop marketing a product that is not illegal, such as cigarettes?
Your case study analysis paper should be well written, 3-4 pages, and conform to CSU-Global Guide to Writing and APA Requirements. Completely address all of the questions related to the case study in a coherent and fluid essay (not as a bulleted list of responses) and provide justifications for your decisions. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.
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