MKG 400 CT (6)

Option #2: Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries

http://highered.mcgraw-hill.com/sites/dl/free/007352994x/862122/case_4_6_Making_Socially_Responsible_and_Ethical_Marketing.pdf .

Prepare a paper analysis looking at ethics comparatively speaking looking at the situations presented in this case. Minimally, address the following questions:

1. Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situations described.
2. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior?
3. Should the U.S. government support U.S. tobacco company interests abroad?
4. Should a company be forced to stop marketing a product that is not illegal, such as cigarettes?

Your case study analysis paper should be well written, 3-4 pages, and conform to CSU-Global Guide to Writing and APA Requirements. Completely address all of the questions related to the case study in a coherent and fluid essay (not as a bulleted list of responses) and provide justifications for your decisions. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.