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MKG 470 (CT 6)
Option #2: Social Media and Market Research
Read the article “Research in Action: When It Comes to Social Media, Don’t Be a Wallflower,” on page 495 in your textbook, Basic Marketing Research.
- Based on the information presented in this example, create 5-7 hypotheses that you would want to test as a way to examine the relationship between social media presences and financial success.
- Identify the dependent and independent variables in each hypothesis. Justify your choice of hypotheses by explaining what you are testing for.
- Identify and describe the types of statistical tests you would use to test the hypotheses and create meaningful research results. Explain why you chose each test.
- Address any ethical concerns that might need to be considered for this research project.
Your paper should be 3-4 pages long, not counting the required title and reference pages. Follow the CSU-Global Guide to Writing and APA Requirements. Include at least three scholarly sources (you may not use assigned readings) to support your answers. The CSU-Global Library is a good place to find these resources.
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