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QUESTION

MKG400 CT 8

Your final Portfolio Project for this class will be to create a comprehensive marketing plan for a company and product of your choosing in a country of your choosing (I chose SCOTLAND for my country). This should be a new product in a hypothetical company, or for an existing company where you are proposing a new country market entry where they do not currently market in. You have created marketing plans before, but this plan will vary depending on the international strategies and the concepts you have learned in class. Apply international theory, concepts, and terminology throughout the plan

Your final Portfolio Project for this class will be to create a comprehensive marketing plan for a company and product of your choosing in a country of your choosing (selected in Week #1). This should be a new product in a hypothetical company, or for an existing company where you are proposing a new country market entry where they do not currently market in. You have created marketing plans before, but this plan will vary depending on the international strategies and the concepts you have learned in class. Apply international theory, concepts, and terminology throughout the plan

http://highered.mcgraw-hill.com/sites/dl/free/007352994x/862077/cat2994X_cn_579_588.pdf (attached file)

Although you will not be responsible for constructing and submitting your own country notebook, research and take notes as if you were. The more research you can do on your country and your product, the better equipped you will be for this final project.

Your final paper and plan must include the following components (consider using them as headers in the paper):

  • Company and Product
    • Describe company and product/services offered
    • Objectives and Goals
  • Overview of Country
    • Details about country
  • Situation Analysis
    • PEST Analysis
    • SWOT Analysis
  • Competitive and Industry Analysis
  • Market entry mode and why it was selected
  • Marketing Strategies (this area should be extensive)
    • Product
    • Price
    • Place
    • Promotion
  • Measurement and Control
  • Ethical Considerations
  • Implementation Steps and Recommendations

Your international marketing plan should be a professional Word document, 10-12 pages long (not including the title page and reference page). You must use 5-7 sources beyond the text to support your plan, and you must document them correctly using APA formatting per the CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a good place to find credible sources to support your plan.

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provide *** ******** ******** *** ******** **** ** ***** ********* ** *** ******* ** duty **** ** ***** ** *** cleaning most clients ****** leave ********* *** ******* *** ***** are ***** ** ensure ************ ** dissatisfied ****************************************************** DF ***** a ****** ** brands *** ********* **** produce quality **** ******* Fashions ******* *** ******** ******* and do *** **** ** *** *** * *** ** ******* ** luxury ****** **** *** ********* *** the ********* ** dealing ****** **** clothes ****** *** ****** Defrost decreases *********** ** ***** ******* **** ******** *** ****** **** ***** *** not ** **** **** in Scotland ******* ** the *********** weather *************** ******* *** **** of ******* **** ** keep **** temperatures ****** *** *** ****** ***** *** *** waterproof *** drizzles and splashes They *** however ** entirely ****** ** ***** is * [G15][G16][G17]lot of ***** ** moisture *** ***** **** ****** *** **** is of ***** * quality *** can ******** heat levels for hours even after the ****** ***** ** ********** *** ******** ***** a significant **** ** sales *** ** its relatively ***** *** comprehensive ******* *** ******** ****** ***** client ** ******** to; **** *** even go as *** ** ******** *** ********** clothes ** ** ** she ** too **** ** **** **** **** ** *** store themselves[G19][G20][G21][G22][G23][G24]One of the ******* ********** ** ** ** ************ ****** regions as **** ****** ************ *** ** hot the population does *** require jackets In **** areas ***** ***** ** **** ****** ******** ** ***** ***** annually ******* would find ** **** **** ** ********* **** a ****** ** ** ********* **** *** ***** ******* ****** *** ****** ********** The **** used ** the ******* ** ******** *** *** *** **** ***** *** China ***** the ******* ******* is ******** *** the brand[G26]The ******* threat ** ****** **** from ***** riding ** *** ** ***** logo *** its ****** ** *** ****** These ******* ***** *** ***** ***** *** **** ***** *** ********* a horrible ********** of DF as *** ******* *** ** **** ******* due to their *** ****** *** ****** in employees ** **** ******** in some ****** ******* ** international ******* *** **** ** ******** ********** ** the low *** *** little ** ** ******** ******* ** *** retail ****** Some of *** ********* *** also *********** ********* ** **** *** basic ********* standards needed ** **** ***** ******* ********** **** ******* *********** ** *** ******* ******* offered[G27][G28][G29][G30][G31][G32][G33][G34][G35][G36][G37][G38][G39][G40]Objectives and GoalsThe ******* ******* of ** is ************ *** ******** ***** line ****** **** its new products ** the Frost ****** *** **** ****** ******* ***** *** ******** *** tailored for ************ **** ** ******** ***** *** ************ *** freezing ** **** **** ** generate ** least ** ******* more sales **** ************ the Scottish ****** as the ** market ** ********* ******* *** there ** ***** ********* ** **** ***** in the country ****************** ***** **** **** to increase *** website ****** ** * percent ** the **** **** *** company would ********** the ******** ************** ******* should *** ***** ******** to ****** *** stores in Scotland as ** **** *** ***** ****** ** ** ******* while ******** ***** ********** *** ***** ** *** **** **** Using ***** *********** which ** a non-equity kind ** entry mode ******* ********* *** ********* ********** **** local ********** ***** *** ************* steps ** ****** a ********* **** *********** **************** is ** ancient ******* **** a ****** ******* The people ** ******** ***** ******* as their ******** language ***** ***** it ****** for ********* ** * ****** ***** ******** ***** *** ** a ******* ** a *** ** ***** ***** *** ******* ***** comprises ** more **** 790 islands ** bordered to the ***** ** ******* **** *** ***** Sea * **** *** *** ***** ******* *** *** ***** *** ** *** ******************** ******** nd) *** GDP ** *** ****** ***** *** ********* ** ** a total ** ****** billion ******* and 45904 ******* per ****** in ********** ******** nd)[G46]PEST ******** ********** ******** Social and ************* *********** *** political arena ***** *** ** major political events *********** in *** ****** **** could ****** the ********** ** ******** Scotland is ****** a peaceful state **** * **** politically ****** *********** where *** government ******** entrepreneurship *** business growth ** *** ************* ***** ******* a lot of ********* has been **** ** ***** ***** ** *** ****** ***** ***** ********* ******** * *********** ********** of marketing **** *********** ** **** ***** ** ******* ****** * ****** ** ******** if *** emails will ** received ** *** recipients or **** ************* ** ****** into *** **** ************************* Direct ********* *** **** ***** ** * high use of ********** in the ******* *** *** internet speeds ** ******** *** above average ******** ** **** ********* This internet ***** * ***** market where users *** **** ** a ****** **** with ***** ***** ******** fast **** *********** *** ** some gas ************************************ ********* ******* is ********** stable *** ****** **** *** ****** ***** to ******** *** ******** *** ******** ** *** willing ** offer [G54]This **** ****** ** ******** further ** ascertain *** ****** ******* **** income of * Scottish ******** *** ********* GDP *** ** **** ** * ********* ** *** *********** economic ***** ** ****** *** ******* ** harder to find **** *** ******* *** **** *********** is ******* ** * ******** of ******* ********** ******** ******* ****** convenient shopping ** *** ****** ****** ***** **** free ******** options ** ********* within *** ************************************************************* ******** ********* ********** ************* ******************* ** ******** its ******** ** the best ******* and ********* *** *** ********* ******** is *** **** ***** party sources and ** unique to ***** **** of ***** ******** ** the ********* *** company ****** ****** ** ********** ***** ** ******* ********* in *** institution ** *** ************* ******* ************* operations leading ** **** *********** ***** ** different ***** ** *** world ********** ********* markets· *** ** ********** **** ***** video *********** direct sales ***** ***** and ****** ***** to ***** *********** *********** *** ** ****** ***** ** * **** *** branding *** ********** brand ********** ** ****** clients *** *** ********* State *** ******* ************** boost local ************ **** *********** *** ***** ***** among *** ***** public *** **** gaining ******** in the ************* market as ****** [G67][G68][G69][G70][G71][G72]· **** ********** ** *** ********* of ********* services and ************ ******** *** **** **** *** ****** ********************* *********** functions **** by ************ **** *** *** public ******** competitions *** ******** ******** ***** *** company's ********** *** track record[G75][G76][G77][G78]· *** ** ************ **** as ****** ********* ****** sales *** free ******** ** clients ****** the country· ********** can **** ** made across ********** to *** part ** *** ***** ** * ****** ** **** ********** **** **** all sectors[G79][G80][G81][G82]· There ** little ******** ***** *** ***** ***** **** of **** are customer ******** *** **** *********** in the United ****** *** ********** ***** **** ** *** team ** each ***** ****** ************* ******** ***** **** and spurs ******** **** **** *** ********* *** ***** managers· * **** ********** of ******** from ********* around *** ***** *** **** the company generate **** ** ******* *** ******* each **** **** positive word-of-mouth ********* from ********* *********** There ** * **** ***** of expertise ******** ** *** organization ***** **** ********** working locally *** knowledgeable ** *** ******* ******** and ****** *** silk ********** ********** The *********** expertise level ******** most ** *** ******* ****** competing ** *** same region· ***** of ******* *** ******* that *** ************ has ***** a vast ****** of ******** *** ******** ********** ******* ***** by ************* ********************* International ********* becomes ** ********* ****** as *** ******* ** *** well ******** **** ********* *** can ****** ************* ******* *** ***** ** ********* working ** ****** ****** *** **** ** ****** sales ** ****** * ***** **** ******* **** ** **** ** **** ** ***** ********* ** *** ******* ****** ** ********** ******* The company uses * ****** *********** ********** ********* ***** **** of ********** ******* may suppress ********** *** growth ***** ********* ** ******* ** **** *** ******** The ******** nature of sales **** a *** ** the ****** **** ************ *** ********* flow ***** sales *** mostly ********* during cold seasons **** ************* ******* ******** *** ***** and ******* *** facilities ********* ****** slow ******* ******* *** ** **** biggest ********** is lacking *************** in *** product line and also *** ****** ******* *** inconsistency ***** create * ***** ***** of ******** satisfaction or **** ***** a ******** **** *** ****** ** * *** competitor ** *** **** product **** *** *********** ** clothes **** can ** **** both ****** *** winter ****** *** *** ****** ******* ***** *********** *** ** *** of business *** ********************* While *** ******* ***** numbers ******* ** the ****** stores *** ** ** ********* in ****** costs **** ***** have or **** be used to *** *** ********* ***** ******* ****** ****** and *** business ************* ********* strategies ******* *** country *** **** ******** **** ********* *** ** their heavy ******** ** **** of mouth ********* ********************************** ***** ** * young *** ******* ****** ** *** ******** **** ** **** ********* ***** the ******* ** ******** ** ********** online ********* ** drive ************* sales ******* ****** stores rather **** ******** ****** **** online ********* ***** ******* **** *** **** of ************ *** ********** *** stores *** ********* *** ***** *** management of *** stores[G90]· *** European and ******** markets are ******* with ******* ********* ******** ****** ***** **** *** ******** a *** *** is ****** ********** while ****** ***** **** the ********* **** ******** as the ********* ** ****** a ***** ** growth ** *** of *** ******* ********* agriculture which ** ***** **** ** *** *** ********** of ******* silk *** cotton products[G91][G92][G93]· In the US ***** ** ****** ****** 400 million dollars annually in *********** ***** more **** *** million **** ** *********** *********** *** rest being ********* to specialty *********** ********** and *********** *** ********* ** **** ****** ** **** * ****** is high *** should ** ******************************************************** Technological advances **** **** giant ********* take ******** ************ ** *** **** ****** areas of *** ***** **** ****** in *** ****** ******* *** ********* customers *** *** clothing **** ******** computers *** *********** **** ****** commonplace ****** ****** to *** **** *** income ****** ** the ******** ***** **** ***** potentially ******** DF and ****** ** try ** out· ************** calendars can ** distributed *************** with much ease ***** the ******** *** ***** **** ************* creates ** *********** to establish *** client ************* in foreign markets **** *** **** develop ******** relationships **** *** *************************** and *** ******* which ***** come by offering ******* premium ******** or gifts **** *** ****** ** *** ***************************************************** *** ******** *** ** perceived ** **** an *********** *** * ****** to ********* can **** *** the ******** to ******** ***** competitors find ******* services *** *** ******** ********* **** ******* ** ****** ***** ** ******************************************************* Reengineering ********** *** *********** ****** ** *** ********** **** ** ***** *********** ******* links with ******* ************ or ******* *** ** some ***** eliminate **** ************ *********** **** bigger ****** **** Walmart ***** ***** ******* ******* *** affect *** *********** ****** significantly· *** *********** *** ******* *** developing new markets ********** in *** ** *** the ** ******* *********** in ***** ***** are ******* ******* ******** *** ******** * ****** ** *** ****** ** Defrost ******************* *** ******** AnalysisBuyer ***** – *** **** vital ***** is *** bargaining ******* ** consumers *** *** ****** ** **** **** ****** ******* ** ****** ******** or ****** ********* For instance ** *** fashion industry *** buyer ***** is a ***** ***** But clothes ****** are certainly *********** **** ********** or ** ****** ********** ***** **** would be ****** a *** ** *********** opportunities to **** *** apparel and **** ********* to **** **** *** company ****** them ****** ** indirect ********** **************** Rivalry – *** fashion industry ** funny **** ** ***** to analyzing through *** ***** ** competitive rivalry There *** * wide variety ** ********* who **** ******* ******** ******** ***** *** **** ******** of brands **** ******* **** ********* to ****** apparel *** ********** ***** ***** ***** ** **** *********** in **** ***** ** *** ****** ** ******** ********* ****** **** **** ******* ******** *** ** **** *** ******** ** a **** difficult to get into ******** and ** ****** ******** ** ** * **** to *** ****** *** news for ****************** *************** ********** *** product ****** **** services ***** ******* **** ******** ***** gave out *** ******* **** ******* ******** ** *** ******** **** *** ******* ******** ****** **** ***** from the *********** in *** ******** ** ******** ***** ** *** ************ ***** ********** ********* *** product/service **** provided ** ******* quality ******* ** ***** **** **** ** product/service ********* **** **** ** ** important component ** *********** *** *********** excellent reputation *** ****** ** ** ********** defense that can result in increased ****** ******* ** *** ************ ** ** easily recognizable name given ** a **** ******* ** ******* ** **** customers *** be aware and **** ******** ******** ***** *********** ***** *** ******** **** ************ ***** have ****** ***** ***** **** ** Defrost Fashions ******* Inn ******* and ****** *** of *** ********* ****** **** **** ** money ********** ***** brand ******** gives * product ** business a ***** ******** *** ******* *** it ***** **** *** contestants **** customers **** ***** ******* which ***** **** **** ***** *** * ********** company’s ******* above all *** ****** ** is common *** ******* to **** **** *** same ******* agency ******** **** after ******* ********* high ********* ** ******* every *********** strategy *** ******* ** products/services ** ** ********* ****** ** *** ********* *** Price is **** ********* ** well as ******* place *** ********* **** *** price ** ***** *** ****** ** advertising ** *** ***** promotional **** **** make *** ******** buy *** ******* ** *** lively ***** ** price ****** ************ based ** * *** ** factors ********* travel or ******* Travel ***** **** ** ************* ****** according to *** ******** of *** ****** Due ** *** first ****** ** *** ******** their **** ******* ** implement * ********** ******* ******** that will **** **** ********* customers *** never frightened away by the prices ******* **** **** **** that *** ***** *** ********* kept ** ** to ****** *** ********** ********* ***** **** to ************* ********** The ***** ** ********* **** physical ************* and ******** ** **** ** *** *** ******** and other ****** ******** *** **** accessible ** *** ******** **** this ** **** ******** to ** ******** ** distribution ** ******** *** ******** ****** ** *** find ****** ******* **** *** realm of ****** ***** *** using ** ** * **** ** ******* **** ***** especially to *** ******* generation *** *** **** versed **** technological advancements *** ****** ******* ** ****** *** *********** ****** *** ******** ** *** ****** popular social ******** **** ******** ******* and ********* *** ****** ** new ***** ***** inviting new ******* to *** ******** *** ******** can **** be ********* ** YouTube ** ***** **** * ****** ** **** challenges ** ******** ********** ***** ***** ******** ******** get to *** **** ******* *** ***** our products *** ******** ** even *********** ********************* ********** ********** ** *** ****** industry *** **** different *********** ******* ** ****** *********** *** ** sell their goods and ******** Here are the **** ********* as ****************************** ** *** **** ******** *** *** *** promotional ******* ** *** today Everyone is ********* to *********** on ***** TV ******* on buses *** ****** **** ** *** ******** *** **** **** All of ***** *** ***** ** *********** *********** relationIt ** **** *** * significant ****** ** ****** ************ ** ***** **** * ******* *********** budget ********* ** ***** ***** ** ** ** **** ********* ********** **** ********** **** * ******** article ** ********* **** ******** its facilities In **** there ** ********** a ***** ** ** **** for *** ******** **** **** this the cost ** ******** *** ********** *** ***** it On *** ***** **** public ******** ** **** **** **** ******** the ***** ******** about *** ************ even ** **** can ********** *** ************** *************** ********** *** variations ** ********** ********* ** persuade ********* to **** * ******** They ********* ******* *********** ****** ********* ** direct mail work ***** *** * ******* ** ***** promotion ******* **** ** *** travel industry *** ******* prize ***** competitions displays *** exhibitionsMeasurement and ***************** *** ******** up ********* every ***** *** ***** these **** **** ** many ********** it ** becoming ************ ********* for ********* ** stand *** ******** ******* ****** relies ** **** of ***** ********* ***** ** far has been ***** ********* ** *** ***** ** be a ****** solution **** entering *** ************* ******* ************ services ***** ** ********** to every customer ******* ****** ** ******* by increasing *** ****** of ***** ****** ** ******** care *** **** ** ****** ********* *********************** ***************** ******* ********* ** ******** hot ********* who are clients *** **** ********** **** exposed to our ********* ********* *** ******** *** *** yet ** *** *** *** ******** ** ******** ***** *** the **** *** **** respond ** permission-based ****** loyalty ******** or even ******** ************ events *** ******* ********* *** the ****** who **** **** ******* ** *** ********* ******** *** are ready to **** a ************************* Steps and ***************** ***** **** be ********* to *** ***** *********** ** ********** ** local ********* as 60 ******* ** ******** ******** *** their *********** from newspapers ***** ** percent get *********** **** television ** ***** *** idea **** ********** *** ******* ** *** recorded *********************** ****** for ********** in * *** ** *** **** **** ********* The *********** ****** ****** **** **** *** ***** ********* *** ******* **** ** **** ** motivate **** ** try *** *** *** products[G124][G125][G126]Local ******** can **** ** **** *** direct ********* *** ***** ** pushing road shows ** the road sales *** visiting ***** ****** to ***** *** ********** ** the ***** *** *** new ******** *** *** ** ***** ******** **** substantially reduce advertising costs and **** help ** ******* ****** **** *** ***** ********* ***** their ****** to **** our marketing bids ** is * win-win *** **** ***** ** **** ****** to **** ** **** revenue *** ************************************** * ***** to ****** a ********* **** **** ********* **** *** ********** ****************************************** ***** ******** (nd) ********* **** ********* wwwscotlandorg/about-scotland3 **** Consulting **** Retrieved **** ******** ********* *************** ******* ******** **** A ***** *** ******** * ********* **** *** ********* ******** **** ********* **** ********* ***************************************************** ******** ****** ********* **** ********* **** ******** *************** ***************************************** ***** ******** https://brainmasscom/business/marketing-strategy/marketing-mix-element-travel-startup-online-space-6009348 Dezeencom(2015)DezeenRetrieved20 **** ******** *******************************************************************************************************************

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