MKT 100: Principles of Marketing Target Market Segmentation

Target Market Segmentation

Top of Form

Review the following two (2) automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.

Next, come up with a brief marketing pitch (two to three (2-3) sentences) to persuade the target customer that the vehicle is right for him/her.