MKT 402 - Market Pricing Dicsuion Question 1 :

"Understanding Costs" Please respond to the following:

• Compare incremental costs and avoidable costs. Incorporate the impact each has on prices in your response. Provide specific examples to support your comparison.
• Evaluate the best way for a small business (e.g., a dry cleaner, local café, housekeeping services) to handle a noticeable cost increase from a supplier, such as higher delivery costs due to an increase in fuel.