mkt/421

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

• Explain your promotional strategy for your product or service.
• Include how you will use at least three of the following elements:
  • Advertising
  • Public relations
  • Digital marketing, including social media
  • Sales promotion
  • Direct marketing
  • Event marketing
  • Outdoor
• Develop an initial budget for your plan.
• Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
• Provide justification for your choices. 
• Explain the evaluation and control methods you will use to measure the success of your plan.