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QUESTION

MKT 431 M1A1

Timex and Rolex both manufacture watches but use different positioning statements. Use the Internet, your text book, the Argosy online library and other resources to locate information about both of these companies. Analyze how the marketing mix differs for each and how that affects the brand image. Post your analysis of the similarities and differences of both companies marketing mix components and brand imagingĀ 

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