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MKT 455 Week 3 Learning Team Assignment CMO Response Memo
This pack of MKT 455 Week 3 Learning Team Assignment CMO Response Memo covers the next issue:
For this assignment, your team takes on the role of the Kudler Fine Foods CMO to respond to the e-marketing persuasion memo to adopt an Internet marketing campaign.
Resources: Kudler Fine Foods Virtual Organization and E-Marketing Persuasion Memo
Share your individual e-marketing persuasion memos with your team members.
Write a 1,050- to 1,400-word memo that addresses concerns about adopting an Internet marketing campaign.
Address the following in the memo:
The effect of a global marketplace on a campaign delivered by means of the Internet
The legal and ethical considerations of an Internet marketing campaign such as privacy, legal standing to make purchases, taxation, and data security
Format your assignment consistent with APA guidelines.