MKT 455 Week 4 Individual Assignment Stakeholder Presentation

This archive file of MKT 455 Week 4 Individual Assignment Stakeholder Presentation comprises:


The CMO of Kudler Fine Foods has approved your ideas for an Internet marketing campaign and wants you to share your ideas with company stakeholders.

Part I

Resources: Kudler Fine Foods Virtual Organization and E-Marketing Persuasion Memo

Create a 1,050- to 1,400 executive summary that contains the following:

An evaluation of methods to use for collecting primary and secondary customer data

The challenges of collecting data through the Internet

Early feedback you received from the blogs or profiles marketing your product

A cost-benefit analysis of an Internet marketing campaign

Format your executive summary consistent with APA guidelines.

Part II

Resource: Stakeholder Presentation Executive Summary

Develop an accompanying PowerPoint

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