Mkt 475 W10 D1 Help me determine two performance criteria for use by a popular company to monitor strategic marketing performance.

Mkt 475 W10 D1

Help me determine two performance criteria for use by a popular company to monitor strategic marketing performance.

How do I take a position on whether it is still important to perform a marketing audit on a business unit whose performance has been historically good.

How do i determine the pros and cons in utilizing dashboards.