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MKT 498 Week 1 DQ 2

This pack of MKT 498 Week 1 Discussion Question 2 contains:

What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan?

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*** 498 **** * DQ *

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