MKT 498 Week 3 DQ 4

This paperwork of MKT 498 Week 3 Discussion Question 4 shows the solutions to the following problems:

Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category?

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Answer:

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