MKT 498 Week 3 DQ 5

This pack of MKT 498 Week 3 Discussion Question 5 shows the solutions to the following problems:

What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes affect the post-evaluation of branding and positioning strategies with regards to an IMC plan? How does a marketing plan justify the non-quantifiable tools in its strategy?

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Answer:

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