Answered    You can buy a ready-made answer or pick a professional tutor to order an original one.
QUESTION

MKT 505 FINAL EXAM PART 2/MKT 505 FINAL EXAM PART 2

Question 1

Before Ben & Jerry's launched their ice cream in the United Kingdom, the company conducted extensive research to determine whether the package design was appropriate. The research indicated that British consumers perceived the colors differently than U.S. consumers. The package design was changed accordingly. This type of strategy can be defined as:

Answer

product-communications extension.

product extension-communications adaptation.

product adaptation-communications extension.

product-communication adaptation.

product invention.

Question 2

An express warranty is a written guarantee that assures the buyer:

Answer

that he or she is getting what he or she desired.

that he or she will be able to get express response if any defects are found.

that he or she is getting what he or she has paid for.

that he or she will be able to contact the manufacturer whenever needed.

that he or she has limited time for filling out information required by the manufacturer.

Question 3

Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were designed from the beginning to translate across national boundaries. Which strategy did Colgate use with Total?

Answer

product-communications extension

product extension-communications adaptation

product adaptation-communications extension

dual adaptation

product innovation

Question 4

To win a contract to supply the United Kingdom with AWACS military aircraft, Boeing agreed to purchase products from the UK whose value was equivalent to 130% of the contract. This type of pricing arrangement, which is common when the customer is a foreign government and the product has military applications, is known as:

Answer

barter.

switch trading.

compensation trading.

offset.

dumping.

Question 5

According to a recent study of European industrial exporters, companies that utilized independent distributors would be most likely to utilize:

Answer

ethnocentric pricing.

polycentric pricing.

regiocentric pricing.

geocentric pricing.

extension pricing.

Question 6

Germany's Bayer Group was fined millions of dollars to settle a lawsuit alleging it had conspired with ArcherDanielsMidland and other global companies to set prices for an enzyme used in animal feeds. What was the issue in this lawsuit?

Answer

price skimming

market penetration

price bundling

price fixing

dumping

Question 7

By definition, ________ feature a narrow but deep merchandise mix and high levels of service.

Answer

department stores

specialty retailers

supermarkets

convenience stores

discount stores

Question 8

Peer-to-peer (p-to-p) marketing uses distribution channels through:

Answer

business-to-consumers.

electronic commerce.

business-to-business.

door-to-door.

manufacturer-to-wholesalers.

Question 9

The retail environment in developing countries presents challenges for marketing nonperishable items. In Mexico, Proctor & Gamble, Unilever, Colgate-Palmolive, and other global consumer product companies use ________ for their products:

Answer

door-to-door selling

buy-in-bulk selling

mom-and-pop stores

franchised stores

manufacturer-owned stores

Question 10

A recent global campaign for IKEA, the Swedish home furnishings retailer, positioned houses as homes — a place for love, memories, and laughter. This is a classic example of:

Answer

emotional appeal.

rational appeal.

selling proposition.

advertising appeal.

creative appeal.

Question 11

The advertising promise that captures the reason that people buy products is known as:

Answer

creative strategy.

the advertising appeal.

the selling proposition.

the creative execution.

the big idea.

Question 12

________ is the phrase global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets.

Answer

"Pattern advertising"

"Template advertising"

"Cookie-cutter advertising"

"Model advertising"

"Stereotype advertising"

Question 13

In fall 2002, a new Broadway production of Puccini's La Boheme was set in Paris circa 1957. The stage set included billboards for luxury pen maker Montblanc and Piper-Heidsieck champagne. This is an example of:

Answer

consumer sales promotion

sampling

product placement

trade sales promotion

global awareness

Question 14

Product placement has reached the world of live theater and opera. The difference between product placement and other forms of promotion is:

Answer

ethical concerns are not taken into account.

viewers are being marketed to subliminally without their consent.

products are focused showing different angles.

prominent personalities add a message about the product.

sponsors are recognized for their contribution.

Question 15

Coupons are not a favorite promotion tool for use in:

Answer

the United Kingdom.

Belgium.

the United States.

Italy.

Malaysia.

Question 16

"Small markets don't solve the growth needs of large companies" and "markets that don't exist can't be analyzed" are two principles of disruptive innovation. These principles are integral to:

Answer

the five forces model.

the flagship model.

strategic intent.

the innovator's dilemma.

the innovator's dream.

Question 17

Which of the following pioneers of the digital revolution developed URL, http, and HTML, thus paving the way for the World Wide Web?

Answer

Robert Noyce and Jack Kilby

Vincent Atanasoff and Clifford Berry

Vint Serf and Bob Kahn

Steve Jobs and Steve Wozniak

Tim Berners-Lee

Question 18

The domain name for Amazon company in Germany is:

Answer

Amazon.co.ge.

Amazon.co.de.

Amazon.de.

Amazon.gy.

Amazon.gr.

Question 19

Hundreds of small companies such as Martin-Logan and Mark Levinson compete in the high-end audiophile segment of the consumer electronics industry. If analyzed in terms of Porter's generic strategies framework, such companies might be said to be pursuing competitive advantage via:

Answer

cost leadership.

differentiation.

cost focus.

focused differentiation.

consumer differentiation.

Question 20

When company management decides that it is unwilling to follow the "conventional wisdom" and instead finds a new way to gain competitive advantage, it might be said to be:

Answer

searching for loose bricks.

changing the rules of engagement.

collaborating.

building layers of advantage.

innovating.

Question 21

Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune, a high-tech machine, at a substantially higher than regular washer prices. This is an example of:

Answer

cost leadership.

differentiation.

cost focus.

focused differentiation.

consumer focus.

Question 22

According to Michael Porter's research on the competitive advantage of nations, human, physical, knowledge, capital, and infrastructure resources are all components of a country's:

Answer

factor conditions.

demand conditions.

strategy, structure, and rivalry.

related and supporting industries.

global conditions.

Question 23

Which global company has dissolved its matrix structure in order to achieve "greater speed and efficiency by further focusing and flattening the organization"?

Answer

Whirlpool

Levi Strauss

Pearson PLC

ABB

Gillette

Question 24

According to David Whitwam, former CEO of Whirlpool, one must create an organization whose people are:

Answer

adept at exchanging ideas.

absolutely free of the “not-invented here” syndrome.

constantly working together to identify best global opportunities.

working together to solve the biggest global problems.

able to adapt to systems across borders.

Question 25

Which global marketing expert recommends an organization design based on a "global superstructure" that views the world in terms of 30 regions?

Answer

Paul Krugman

Kenichi Ohmae

Tom Peters

Michael Porter

Kazuo Inamori

Show more >
  • mastersolution
    mastersolution
    147 orders completed
    $18.00
    ANSWER
    Tutor has posted answer for $18.00. See answer's preview

    ******** **

    ****** *** ***** *********** launched ***** ice ***** in the United ******* *** company conducted ********* ******** ** ********* ******* *** ******* ****** *** appropriate The ******** ********* **** ******* ********* ********* *** ****** *********** than ** ********* *** ******* ****** *** changed *********** **** **** ** ******** *** ** defined ****

    *******

    ********************** extension

    ******* ************************ ***********

    product adaptation-communications **********

    product-communication ***********

    product **********

    ******** **

    ** ******* ******** ** * ******* guarantee that assures *** *******

    Answer

    **** ** or *** ** ******* **** ** ** she desired

    that he or *** will ** **** ** get ******* response ** *** defects *** found

    that ** ** *** ** ******* **** ** or *** *** **** ****

    **** ** or *** **** ** **** ** ******* *** manufacturer whenever *******

    **** ** ** she has ******* **** for filling *** *********** ******** ** the manufacturer

    ******** 3

    ************* ***** is * *** ********** ***** whose *********** ******* *** consumer ****** **** designed from *** ********* to ********* ****** ******** boundaries ***** strategy *** ******* *** **** *******

    Answer

    ********************** **********

    ******* extension-communications adaptation

    ******* adaptation-communications **********

    **** ***********

    product ***********

    Question **

    To *** * ******** ** supply *** ****** ******* **** ***** ******** ******** Boeing agreed ** ******** ******** **** the UK ***** value *** ********** ** **** of *** ******** **** type of pricing *********** ***** ** ****** **** *** ******** ** * ******* ********** *** *** ******* *** military ************ ** known ****

    Answer

    barter

    ****** ********

    compensation ********

    *******

    ********

    ******** 5

    ********* ** * recent ***** ** ******** industrial ********* ********* **** utilized *********** ************ would ** **** likely ** *********

    Answer

    ************ ********

    *********** ********

    regiocentric ********

    geocentric ********

    ********* ********

    ******** **

    Germany's Bayer ***** *** ***** millions ** ******* ** settle a ******* alleging ** *** conspired **** ******************** *** ***** global ********* to *** prices for ** ****** **** ** animal ***** What *** *** ***** ** **** *********

    *******

    ***** *********

    market ************

    ***** *********

    price fixing

    ********

    Question 7

    ** ********** ******** ******* a ****** *** deep merchandise *** and high ****** of service

    *******

    ********** *******

    specialty **********

    *************

    *********** *******

    ******** *******

    ******** **

    Peer-to-peer ******** marketing **** distribution ******** *********

    *******

    **********************

    ********** *********

    business-to-business

    *************

    manufacturer-to-wholesalers

    ******** **

    The ****** *********** ** ********** ********* ******** challenges *** marketing ************* items ** ****** ******* ***** Gamble ******** Colgate-Palmolive *** ***** ****** ******** ******* ********* *** ******** *** ***** **********

    *******

    ************ selling

    *********** ********

    *********** *******

    ********** *******

    manufacturer-owned stores

    ******** ***

    A recent ****** campaign *** **** *** ******* **** *********** ******** positioned ****** ** ***** ******* * ***** *** **** ******** *** ******** **** ** * ******* example of:

    *******

    emotional appeal

    ******** *******

    ******* ************

    *********** appeal

    ******** *******

    ******** ***

    *** advertising ******* **** ******** *** ****** **** ****** buy ******** ** known ****

    Answer

    creative strategy

    the advertising *******

    *** ******* ************

    the creative **********

    *** *** idea

    ******** 12

    ________ ** *** ****** ****** ********* *** ** ******** ads **** common design elements **** which ********* ******** *** inserted *** ********** ******* markets

    *******

    ************* ******************

    ************** advertising"

    ******************* ******************

    *********** ******************

    "Stereotype advertising"

    Question ***

    In **** **** * *** Broadway ********** of ************* ** ****** *** set ** ***** ***** **** *** stage *** ******** ********** *** ****** pen ***** ********* *** Piper-Heidsieck ********* **** ** an ******* ****

    Answer

    ******** sales **********

    sampling

    ******* **********

    ***** ***** promotion

    ****** awareness

    Question ***

    Product ********* has reached *** world ** **** ******* *** ***** The ********** ******* ******* placement and ***** forms ** ********* ****

    *******

    ******* ******** *** *** taken into ********

    viewers *** ***** marketed to ************ without ***** ********

    ******** *** ******* ******* ********* angles

    ********* personalities add * ******* ***** *** ********

    ******** are ********** for ***** contribution

    ******** ***

    ******* *** *** * favorite ********* **** for *** ****

    *******

    *** United ********

    ********

    the United *******

    Italy

    *********

    ******** ***

    *********** ******* don't ***** *** growth ***** ** large *************** *** ************* **** ********* ***** ********* ** ************** *** *** ********** ** ********** ********** ***** ********** are ******** ****

    Answer

    *** five ****** ******

    *** ******** model

    strategic *******

    the *************** dilemma

    the *************** dream

    Question ***

    Which ** *** ********* pioneers ** *** ******* revolution developed *** **** *** **** **** paving the *** for *** ***** **** Web?

    *******

    Robert ***** *** **** ******

    ******* ********* *** ******** Berry

    **** **** *** *** Kahn

    ***** **** *** ***** ********

    Tim ************

    ******** ***

    The domain **** *** ****** company in ******* is:

    *******

    ***********

    ***********

    Amazonde

    *********

    *********

    ******** 19

    ******** ** ***** ********* **** ** ************ and **** ******** ******* in *** high-end ********** ******* ** *** consumer *********** ******** ** analyzed ** terms of ************ ******* ********** framework **** companies ***** be **** ** ** ******** *********** ********* *****

    Answer

    **** leadership

    differentiation

    **** focus

    ******* differentiation

    ******** ****************

    ******** ***

    When ******* ********** ******* **** ** is ********* to ****** *** "conventional ************ *** ******* ***** * new *** ** **** competitive ********* ** ***** be **** ** ****

    *******

    ********* for ***** bricks

    ******** *** ***** ** ***********

    collaborating

    building ****** of **********

    innovating

    Question 21

    Maytag has been ****** ********* Rolls-Royce of washers *** ************ ****** ******* Neptune a ********* ******* at a ************* ****** **** ******* ****** ****** **** is ** ******* of:

    Answer

    **** ***********

    differentiation

    cost ******

    ******* ****************

    ******** focus

    ******** ***

    According ** ******* ************ ******** ** *** competitive ********* ** ******* human physical ********* ******* and ************** ********* *** all ********** ** * ***************

    Answer

    factor ***********

    ****** ***********

    strategy ********* and ********

    related and ********** industries

    ****** ***********

    ******** 23

    Which global company *** ********* *** ****** ********* ** ***** ** achieve ************* speed *** efficiency ** ******* ******** *** ********** *** organization"?

    *******

    **********

    **** ********

    Pearson PLC

    ****

    *********

    ******** 24

    ********* ** ***** ******* former *** ** ********* one **** ****** ** ************ whose ****** *****

    *******

    adept ** ********** ******

    ********** **** ** the ******************* *********** *********

    ********** working ******** to identify **** global opportunities

    ******* ******** ** ***** *** biggest ****** *********

    able ** ***** ** ******* across ********

    ******** ***

    Which ****** ********* expert ********** an ************ ****** based on * ************ superstructure" **** views *** ***** ** terms ** ** *********

    Answer

    **** Krugman

    ******* Ohmae

    Tom Peters

    Michael Porter

    ***** *******

    Click here to download attached files:

    MKT 505 FINAL EXAM PART 2.docx

Learn more effectively and get better grades!

Ask a Question