QUESTION

Understanding consumer behavior is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook.

Create a matrix, table or a figure to present your responses to the tasks below. Be as creative as you can be. Then, write a three to four (3-4) page paper in which you:

Determine what customer group(s) is likely to purchase the product with justification for your response.

Select no more than three (3) channels by which you would communicate the message of the ad (the ad itself) to the targeted group and detail how each channel selected would serve the ad well.

Following Step 2, identify any negative impact or backlash that could occur for one of the channels selected with rationale.

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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